Open another front Ali e commerce giants such as targeting the rural market
Village of Yunnan province, local officials gave the feel and modern Chinese are very different. A single lane, potholed road through the village and, on both sides of the exterior walls of the House painted with flowers and bamboo design, while the roof style is very traditional. Village life of Bai people in about 170 villages, they make a living by growing grapes and tamarind. In a hot and humid afternoon, most of the villagers were resting in the shade, or rest in the House, to avoid the heat.
In June, however, a hot day, a corner of the village starts to get busy. At the local convenience store, many tanned by the Sun, the villagers gathered around the new Lenovo computers and Skyworth wall next to flat panel displays, Internet on mobile phones, toothpaste and pesticide spraying and other commodity deals. And it all comes from Alibaba's new rural e-commerce platform.
Zhang Yibin grape growers (Zhang Yibin) body lean, constantly smoking a cigarette, and inlaid with two gold teeth. Taobao, Alibaba opens in local rural service centre, in less than two months time, he had purchased an electric fan, a pesticide sprayers, as well as price RMB 13600 ZONGSHEN motorcycle. Zhang Yibin said: "cheaper on the Internet, select more and more convenient. "He said, through a network of channels, he didn't have to spend half the time, dealer stores to buy motorcycles and tuk-tuk is the other essential tools for irrigation water and fertilizer. He also said, hoping through the Internet the grape "sell everyone in China".
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Zhang Yibin (Zhang Yibin)
In 2014, China's e-commerce market revenue of 2.79 trillion yuan, an increase of 49.7%. But on August 24, due to the plunge in global stock markets, Ali Baba fell 3.5%, falling below 68 dollars in IPO (initial public offering) price. Alibaba's growth slowing and slowing of the Chinese economy has investors worried.
Despite the economic slowdown, a falling stock market, but China's e-commerce sales first 7 months of this year grew 37.7%. In order to ensure that e-commerce sales growth, the company and its rivals have begun to look at the city and into the countryside. At present, there are still about half of the Chinese population lives in rural areas. Internet analyst at Daiwa capital markets in Hong Kong yuehanCAI (John Choi) said: "the developed urban markets unable to maintain double-digit growth rates forever, this is the law of nature.
Last October, the company announced a plan, will invest 10 billion yuan in the next 3-5 the development of the logistics and hardware and training, e-commerce models to 100,000 villages. Alibaba will be opening warehousing and delivery companies and local governments to cooperate.
Binchuan Taobao rural service centres
Alibaba Taobao is the core of the strategy of the rural service centers. In the Service Centre, the villagers can easily shop, through a network of channels to pay cell phone bills, and utility bills, and charging through Taobao to buy goods. Alibaba will provide computers and monitors to ensure the timely delivery of goods, and training villagers as a service centre staff. These service centers are often located in convenience stores. Alibaba Senior Director of e-commerce projects in the countryside to the Sea (Yu Xianghai, voice), said: "for a long time, Alibaba has hopes of opening up markets in rural areas. In this process, we are developing an online shopping culture and habits.
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Alibaba plans starting from sales hot commodity, such as washing machines, televisions and clothing. Meanwhile, Alibaba will develop the digital platform to help farmers of fruits and vegetables sold in the city. Yu Xianghai said: "we are thinking about, is it possible to sell goods to them, solve the problem of talent and infrastructure. Then when the time is right, after the infrastructure better, we can try to resolve the problem.
According to a recent McKinsey survey, currently in North Canton and other cities, about 3/4 people have Internet access, but in rural areas, this proportion is only 19%. However, the electric business of China's rural residents have a strong appeal. Internet usage in Chinese rural residents, nearly 2/3 said, they were shopping online, and this proportion reached 72% in the city. Head of McKinsey's digital services Asia Pacific AlanLiu (Alan Lau), said: "people think different, change not only in coastal cities.
Jing Dong Jiang Hongyu, head of rural business development (Jiang Hongyu, voice) said that so far, shopping in rural areas still less choice, higher prices, and the quality can not be guaranteed. Due to the low levels of income, population dispersion, weak logistics facilities in rural areas is often difficult to attract the attention of large stores.
At present, more and more migrant workers are familiar with the Internet in their hometowns. "We found that rural consumers have a strong demand for high quality products. "Jiang Hongyu said Jingdong plans to open more than more than 500 before the end of the rural service centers.
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E-commerce giant's rural strategy in line with the Government's plan. The Chinese Government plans to make domestic consumption becomes more important GDP growth, and household consumption's contribution to China's GDP growth is slightly higher than 1/3. In the United States, this proportion is about 70%. The Xinhua News Agency reported on June 10, the Chinese Government will support the return of migrant workers, college students and Veterans Entrepreneurship and encourages business development in rural areas.
Xudong Guan Cun, local agriculture Department head (Xu Dongzhu, voice), said: "our farmers have started the rich, love to shop. "Xu Dong 3 Government staff has been assigned to assist the Alibaba. He said: "in the future, through Alibaba platform for marketing of agricultural products, which will increase the income of farmers, makes all of us better off.